Image for post
Image for post

What is in a memory? Why are memories so important to us? These types of questions constantly pass through my mind as I think about my life. I think our past and all the experiences we face end up defining who we become. The person I am now is a culmination of all my experiences. But without memories, we can’t measure this progression. And I think there’s something inherent in all of us to connect with the past in some way. For example, seeing a collage of photographs of somebody’s life (perhaps at a birthday party) somehow creates a deeper connection and understanding of that person. Their memories paint a picture of who they are and who they’ve become. That’s how powerful a memory can be. Thus, I think memories are of fundamental importance in our lives. They define us in almost all respects. …


Image for post
Image for post

It’s tough for a small business to make the leap into video. Its true, I’ve seen this many times through my prospective clients. They debate with themselves about whether video is the right way for them. They question things like, who will even watch it? How would they distribute it? Will they see a return on investment?

These are questions that any business, large or small will have to face. Its particularly difficult if the business has never engaged with video before. To them, video marketing is a new concept and that faces competition with traditional marketing strategies. There’s a safety factor in pushing out the brand message through newspaper advertisements, brochures, leaflets and other traditional mechanisms. Furthermore, there’s a slight hesitation on how effective the brand message will be when translated into video; not to mention that video production also sounds hard and potentially very expensive. I think there’s a misconception that making such investments is something that big companies do. That somehow their access to large budgets affords them the privilege to hire large video production teams and to deliver their brand message through broadcast television. Yes, it’s true that large budgets can do this. But the playing field has changed. …

About

Gwyn

Someone who is still discovering life

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store